Objective of Event: Drive consumer consideration

Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik […]

If you don’t find clowns funny, a street team of 30 shaggy-haired clown impersonators running around Greater Los Angeles might change your mind. That’s what FX was betting on when it activated a quirky street stunt to promote the premiere of its show “Baskets,” about Chip Baskets, an aspiring clown who’s down on his luck. […]

We’ve all dreamed of having a personal servant cater to our every need, but for a few lucky New Yorkers, Marriott turned fantasy into reality. To boost awareness of the Mobile Request feature on its newly launched mobile app, the brand activated a one-day stunt in Manhattan in which consumers could request a personal service […]

In a delicious twist on a typical social currency engagement, Google had consumers across the country searching for images to “pay” for tasty food truck fare in an effort to promote the smart search function featured in its newly launched Photos app. The activation challenged participants to locate specific photos in their smartphones within 20 […]

As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years past, the brand introduced the LG Training Facility—an immersive experience featuring over 30 LG products that took “recruits” through the facility’s […]