Objective of Event: Drive consumer consideration

Ah, Pandora. It’s like it can read your mind, right? In one of the most interesting partnerships of the year, Lexus brought its vehicles and signature sophistication to the table, while Pandora brought the tunes and the young, affluent demo the Los Angeles Lexus Dealer Association (LA LDA) sought to reach. The result was a […]

Retirement affects everyone—but it doesn’t often run through consumers’ minds. To get more Americans thinking about their financial future, Prudential got their legs running instead. Held in Washington, D.C., the Prudential 4.01K Race for Retirement was more than a simple running competition. Throughout the course, participants were asked retirement-related questions and answered them by choosing […]

If you’re trying to capture consumers’ attention, holding a pop-up strip tennis match featuring Rafael Nadal and a gaggle of supermodels is a good place to start. That’s exactly what Tommy Hilfiger did last summer in Manhattan’s Bryant Park to introduce the renowned tennis player as the brand’s global ambassador for its Underwear and Tailored […]

Stella Artois gave Torontonians all the feels last fall with a multisensory experience aimed at building its image as a premium beer brand. Targeting adventurous foodies, ages 25-34, the brand partnered with some of Toronto’s biggest artists to create the Stella Artois Sensorium—a hands-on, share-worthy dining experience that stimulated attendees’ sense of touch, sight, taste, […]

Black Label bacon got the Las Vegas Strip sizzling last fall with the launch of the world’s first-ever bacon-themed burlesque show at Marquee at the Cosmopolitan. Imitating a vintage cabaret experience, the brand turned its four newest flavors of bacon—Cherrywood, Jalapeño, Brown Sugar and Pecanwood—into burlesque stars, bringing each to life with original music, choreography […]