Drive consumer consideration Archives - Page 44 of 208 - Event Marketer
State Farm Invites Music Fans to Make a Difference
We all have good intentions in life, but sometimes it’s hard to follow through. When State Farm’s “Like a Good Neighbor” team began investigating the state of volunteerism among its target audience—older millennials and young Gen Xers—it discovered that 70 percent of Americans have expressed a desire to volunteer, but only 25 percent actually participated...
Dell Hosts an Esports Tournament at Military Bases
Military service members are active gamers, so to engage them in this passion point, and drive PC sales, Dell leveraged its military engagement program that includes partner bases and discounts to create Branch Battle, a military-focused esports tournament that took place over four weeks in July on 10 bases. Centered on the title Counter-Strike: Global...
HP Earns Street Cred with a Multi-Player Esports Event
HP needed to earn the respect of enthusiast PC gamers, a market that is forecasted to grow to $14 billion by the end of 2018. To build credibility within the gaming community, while helping showcase for gamers what its OMEN products have to offer, HP created an owned gaming event platform with partner Twitch. The...
Amazon Lets Gamers Play Battleship with Real Cars
Fans of the Amazon Prime Video series “The Grand Tour” tune in to watch three motoring experts travel the world and attempt “extraordinary things” with automobiles, like becoming special forces soldiers, and going on a “gentleman’s tour” of Italy. To promote the second season to millennial men around the world, the brand turned to streaming...