Objective of Event: Drive consumer consideration

When a character is lost on a favorite TV show, it’s a sad day for most of us. So why not acknowledge and honor them after they’ve passed? That was the thinking behind Netflix’s event at Hollywood Forever Cemetery, which saw 40,000 people congregate during Dia De Los Muertos, a sacred Mexican holiday that honors […]

Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”)  campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to […]

To connect with African-American females who act as primary decision makers in their homes when it comes to family finances, State Farm created culturally-relevant content for the demo and positioned itself as a resource for financial help via its “Color Full Lives” campaign. State Farm research showed that financial services are often less recognized than […]

Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative […]

Fox’s debut of “24: Legacy” received a coveted spot, airing right after Super Bowl LI in 2017. To generate excitement among fans of the original show and capture new audiences alike, the brand created an activation that would help it stand out against all the activities in Houston’s Discovery Park fan zone leading up to […]