Fox Turns Fans into Agents to Promote '24: Legacy'

Fox Turns Fans into Agents to Promote '24: Legacy' - Event Marketer

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Fox Turns Fans into Agents to Promote ’24: Legacy’

Case Study Details

Brand: FOX

Agency: FUSION MARKETING

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2018

Fox’s debut of “24: Legacy” received a coveted spot, airing right after Super Bowl LI in 2017. To generate excitement among fans of the original show and capture new audiences alike, the brand created…

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