Objective of Event: Drive consumer consideration

Facing intense competition from other airlines, WestJet was determined to establish itself as Canada’s premiere airline for flights to Las Vegas. With just a 20-second window to surprise and delight the passengers aboard a chosen flight from Toronto to Vegas, WestJet built and illuminated a mammoth-sized prize wheel on the ground, modeled after roulette, that […]

Smart marketers know how to align what they’re selling with what consumers are needing—in exactly the right moment. Case in point: Google Play’s pop-up experience in Manhattan’s East Village, an activation that expertly transformed one of the most utterly mundane yet essential settings imaginable—a laundromat—into a play space designed just for millennials looking to kill […]

IKEA is known for its massive warehouse stores and assemble-yourself furniture. But its food? Not so much. So, after launching its successful pop-up experience “It Starts With the Food” the year prior, the brand sought to further solidify IKEA as a player in the food space—but in its own IKEA way, with the IKEA Play […]

To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and […]

Marriott wanted to make a splash at Coachella, but being a brick and mortar hospitality brand… this posed some challenges. The solution: bring its rooms to the party in the desert by building eight separate Safari Tents—each perfect for the glamping experience so popular at the Coachella Valley Music and Arts Festival and inspired by […]