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WestJet Turns its Runway into a Gamified Light Show

By Kait Shea
Wednesday, March 13, 2019
db_ex-2018_best-p-r-stunt_westjet_1

Facing intense competition from other airlines, WestJet was determined to establish itself as Canada’s premiere airline for flights to Las Vegas. With just a 20-second window to surprise and delight…

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