Objective of Event: Drive consumer consideration

The cosmetics industry is cluttered and saturated, which is why CoverGirl, in an effort to break through, has been supporting women and girls in areas where they are underrepresented, in technology, engineering, entrepreneurship, media and sports, through its #GirlsCan initiative. But when it came time to activate its sponsorship of the NFL as Official Beauty […]

To raise brand awareness and support on-premise account placements, The Kraken Rum leveraged a sampling program that gave consumers a taste of its new 70 proof Dark Label spirit while wrangling a menacing black tentacle in an old-school arm wrestling game. Taking inspiration from the Kraken sea creature featured on its label, its initial launch […]

General Mills’ Nature Valley brand has been around pretty much since its target millennial consumers were kids who carried them in their lunch boxes and snacked on them at soccer practice. Last summer, the brand reconnected with this group in a sampling campaign that involved them in a more contemporary context as they created custom […]

What better way to “toast” the most important meal of the day than with a giant toaster on wheels feeding the hungry hoards at festivals, events and retailers in 18 cities—building awareness, increasing loyalty and engaging potential new consumers along the way. That’s exactly what The Breakfast Like No Other Tour cooked up for Thomas’ […]

State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse […]