Objective of Event: Drive consumer consideration

Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire, […]

Faced with the challenge of promoting the mysterious sixth installment of “American Horror Story,” FX leveraged virtual reality at San Diego Comic-Con to create a world that let fans face their darkest fears on a journey through iconic elements of the show. In keeping with the overall marketing campaign, the VR engagement immersed fans in […]

Ford has long been recognized as a leading global automotive brand, but in today’s fast-changing world, it needed to drive consumer awareness of its cutting-edge mobility innovations in the form of apps, ride sharing, autonomous vehicles and electric cars. Ford’s multi-person Future Mobility VR activation engaged attendees at the North American International Auto Show on […]

Ride Experience 2016 brought Oracle out of the cloud and onto the ground in an experience that trolled conferences across the country offering attendees free rides on branded Teslas back to their hotels, the airport or wherever they were headed. The engagement ignited conversation and shareable moments and helped make a dent in those long […]

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot […]