Drive consumer consideration Archives - Page 29 of 208 - Event Marketer
Ford lets attendees star in their own movie
WHY THE JUDGES LOVE IT: At the North American Auto Show, Ford commemorated the 50th anniversary of the film “Bullitt” by giving attendees a chance to star in their own movie trailer, which re-created the film’s iconic chase scene. Participants posed in front of a green screen for the main shot, then completed three “scenes”...
HBO’s “The Defiant Ones,” all access event lets consumers express there self
THE SETUP: With a star-studded cast at the helm, HBO’s four-part documentary, “The Defiant Ones,” about two music industry legends, promised plenty of viewers. So the network developed an aspirational goal that went beyond driving tune-in: establishing a cultural foothold for the series by celebrating the defiance in everyone. The brand targeted large-scale events, like...
BMW’s ride to Coachella
WHY THE JUDGES LOVE IT: Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife...
HBO’s documentary, “The Defiant Ones,” is a success
WHY THE JUDGES LOVE IT: HBO’s documentary, “The Defiant Ones,” follows the failures and triumphs of two music industry moguls, prompting a campaign that celebrated the defiance in everyone. The brand headed to major events, like SXSW, to interview hand-selected “defiant ones” about the obstacles they’d overcome to achieve success, then shared them digitally. The...