Objective of Event: Drive consumer consideration

THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a […]

WHY THE JUDGES LOVE IT: Using an AtlasRTX platform and technology, Dell created a hybrid chatbot that married AI with human support for its annual Dell Technologies World conference. For an event with attendees from 122 countries, the solution allowed the brand to significantly scale customer service requests in multiple languages. The chatbot answered more […]

WHY THE JUDGES LOVE IT: The directive for Oath’s CES appearance was to create a mobile-first environment for high-level business meetings—and it did so with the “Helix.” Inspired by a strand of DNA, the 320-square-foot spiral structure featured 192 mounted tablets across its surface. Guests stepped inside and used a custom-built app to explore Oath’s […]

THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and […]

WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The […]