Objective of Event: Drive consumer consideration

WHY THE JUDGES LOVE IT: The centerpiece of Gatorade’s presence at the 2018 National Athletic Trainers’ Association tradeshow was an eight-foot HydroCube featuring Gatorade’s suite of hydration products. At each of the cube’s “Battle Stations,” attendees queued up, connected to the experience through an RFID check-in “G Band” and engaged in a hydration-related trivia game […]

WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to […]

THE SETUP: Fortnite’s first foray into experiential at E3 was an immersive celebration of all things Fortnite, from a 38-foot Battle Bus to a green-screen experience with game characters to a Boogie-Down Dance Challenge at the top of each hour. (For the uninitiated, a flying Battle Bus is where Fornite battles begin.) Design elements like […]

WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to […]

WHY THE JUDGES LOVE IT: The Air Force wanted to generate awareness for its much-needed maintainer positions while showing potential, tech-savvy recruits what it’s like to repair something with their hands. Inside two 39-foot, connected trailers designed to look like an Air Force hangar, attendees moved through six different activity stations featuring Leap Motion, Microsoft […]