Gatorade gets attendees hydrated – Event Marketer

Gatorade gets attendees hydrated – Event Marketer

Gatorade gets attendees hydrated

edta-2018_best-combo-of-event-tech-b2b_bronze_gatorade
Brand: PEPSICO
Agency: MIRROR SHOW MANAGEMENT
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2018

WHY THE JUDGES LOVE IT: The centerpiece of Gatorade’s presence at the 2018 National Athletic Trainers’ Association tradeshow was an eight-foot HydroCube featuring Gatorade’s suite of hydration products. At each of the cube’s “Battle Stations,” attendees queued up, connected to the experience through an RFID check-in “G Band” and engaged in a hydration-related trivia game to unlock rewards. Two 85-inch touch screens guided attendees through athletic trainers’ stories featured in Gatorade’s Beyond the Tape social campaign, and touch-screen pods gave visitors 360-degree views of the newest facilities at Gatorade partner organizations.

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