Drive consumer consideration Archives - Page 12 of 208 - Event Marketer
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...
Maybelline Leverages a Stylish Loft to Mark New York Fashion Week
Maybelline marked its 10th year as a New York Fashion Week sponsor with a New York loft-themed environment. Maybelline House wove together fashion-forward moments and mini product activations in seven individual rooms, beginning with an indoor entrance that mimicked a New York City alleyway at night. Other design elements played off of the building’s structural...
Sephora Transforms a Mansion into a Playground for Beauty Buffs
Using the concept of an Art Deco Los Angeles mansion taken over by a group of beauty gurus as inspiration—an environment that would exist only in the home of the ultimate beauty fan—Sephora created SEPHORiA. For two days, the brand took over the entire Majestic Downtown, an event venue that dates back to the 1920s,...
Samsung’s A/V Chops Help Spotlight its Latest Mobile Devices
UNPACKED introduced the latest Samsung mobile devices, and it was all built around a “journey of light” theme. An entrance tunnel was lined with faceted mirrors that created a shifting light—from sheer white to iridescent—and the main arena was a cathedral-like structure. Among five Galaxy Experience zones were the Power of Design, with reflective podiums...