Objective of Event: Drive consumer consideration

Heineken has been a Coachella sponsor for nearly two decades, and its Heineken House has been an event staple. But its 2019 activation was its biggest and boldest, thanks, in part, to an all-new beer garden. The brand created an 80-foot by 80-foot cantilevered, open-air shed that achieved several goals, including allowing more fans in […]

Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees  in the middle […]

BONOBOS calls its stores Guideshops. To bring its in-store experience to young men on college campuses across the country, the brand wheeled out the BONOBOS Guideship. The 31-foot-long Airstream featured an eye-catching tropical print wrap and color-changing LED signage on the exterior and handsome, minimalist wood-based décor on the inside. On board, guests could check […]

The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place […]

To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint, […]