Objective of Event: Drive consumer consideration

For its 800-square-foot space at the NAHB International Builders’ Show, Zillow unveiled a booth with a suitably homey feel. Domestic touches included wood laminate flooring, mid-century modern furniture, blood wood laminate countertops, a 10-foot central gallery wall and lush houseplants. But the exhibit’s signature architectural element was a powder-coated aluminum roof frame. Hovering above the […]

In advance of the latest update to its Monster Hunter World online game, Capcom took over a 60-foot by 50-foot booth at the 2019 E3. The centerpiece (and biggest photo op) was an intricately designed sculpture of a dragon from the game, standing 18 feet tall and boasting a 40-foot wingspan, making guests feel they […]

For its 52-foot by 68-foot booth at the Kind + Jugend baby products trade show, Munchkin used bright colors, touches of whimsy and its own products to create a series of beautiful and very Instagrammable spaces. One featured a mural by graffiti artist Carson Ting; in another, thousands of Munchkin’s colorful cups were arranged to […]

After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns […]

The 1,260-square-foot /make studio showed off Samsung Galaxy’s picture-taking capabilities—a critical factor in most smartphone purchases—with three portrait studios, each with scenic elements and lighting that highlighted the camera’s technology. One emphasized the “live focus” feature with crisp lines and geometric shapes; others demonstrated the color temperature and low-light features. And the brand showed off […]