Seven Experiential Brands Using the Family-Friendly Trend to Engage Multiple Generations

The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children and adults in the same setting and increase sales across multiple target markets.

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For those brands that benefit from the nostalgia factor, but could also use a refresh in the eyes of today’s youngsters at the same time, family-friendly events are an added bonus. Take Nesquik and Country Time, which created experiences this year that were fun for children while also harking back to parents’ own powder-drink-filled childhoods. Then there’s the emerging trend of experiential retail to drive sales where kids can try before they buy, exemplified with Fatherly’s holiday pop-up playroom and Nickelodeon’s salon-themed activities for preschoolers. Still others, such as title sponsor Vans at the US Open Surfing in July, fostered collaboration and creativity through all-ages with jam sessions and tote bag coloring. Here are seven brands doing the family-friendly vibe well.


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