Projection Mapping Archives - Page 13 of 30 - Event Marketer

July 6, 2017

Intel and Lady Gaga Perform Mind-Blowing Tech Feats

A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...

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July 6, 2017

Verizon’s Tech Places Fans in a Game-Winning Moment

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited...

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February 9, 2017

Verizon Tackles a Motion-Tracking Engagement

Serving as title sponsor of the Super Bowl’s free fan village is a tall order in and of itself, but when Verizon took on the role for Super Bowl 50, the stakes were higher than usual. The celebratory event was bigger and bolder than ever before, and brands followed suit, turning San Francisco into an...

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February 8, 2017

Ivanhoe’s Mirage Installation Blends Art and Tech

Shopping malls are a dime a dozen these days. You browse, you buy and you leave the experience unchanged and generally unimpressed. But Metropolis at Metrotown, British Columbia’s largest mall, wasn’t willing to become another run-of-the-mill shopping destination. Instead, the mall dreamed up Mirage, a 360-degree audiovisual installation that mesmerized audiences by blurring the lines...

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February 3, 2017

VR Conveys AT&T’s Brand Story at Hannover Messe

AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand...

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