Event Technology: Projection Mapping

Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them. […]

How do you transform big data and analytics into a stage-worth production sequence? IBM Insight in Las Vegas, a large tech conference that reveals each year the newest innovation and industry trends in analytics, cloud, mobile and Internet of Things, transformed the stage for its opening performance of the general session on day one into […]

With the theme Full Speed, the general session for Cisco’s GSX FY17 conference for 18,000 members of the company’s sales force needed to “break barriers” and highlight the forward momentum envisioned for the company. Insane A/V elements, coupled with special effects that allowed the audience to become part of the show, broke production barriers, too. […]

AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision. The brand welcomed attendees to the Future Front […]

When NetApp needed a new forum for its sales teams to interact with clients, they found the answer in a “mobile pub” that traversed the country in a months-long tour. The “Hops and iOPS” vehicle housed a fully functioning bar where clients could enjoy a beer and learn about the brewing process with a video […]