Event Technology: Projection Mapping

Software company DealerSocket wanted to make a big statement to cap off its 2014 User Summit. With clients to impress and a desire to map the ideas of innovation and technology back to the DealerSocket brand, the stakes for the perfect send-off were high. It doesn’t get much higher, or bigger, than the side of […]

From the outside, it looked like a giant Meatwad. Not an actual wad of meat, mind you, but a 36-foot Geodesic Dome designed to look like Meatwad, an Adult Swim fan-favorite character from the television series “Aqua Teen Hunger Force.” But inside, the space was transformed into a seated theater experience where visitors could sit […]

When design, creativity and innovation are the cornerstones of your brand, your live events have a lot to live up to. Adobe’s event team took on the challenge at its Worldwide Sales Conference with a projection mapping strategy that not only transformed the room—it transformed the audience, too. Adobe’s Worldwide Sales Conference is a three-day […]

Social media is a purely digital channel for some brands, but not for Abercrombie and Fitch, which saw an opportunity to take the power of social and bring it into the physical for its Rising Stars party. There, the brand announced its 2014 Abercrombie and Fitch Rising Stars, a group of young and talented industry […]

Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand […]