Live streaming Archives - Page 18 of 31 - Event Marketer
Samsung Surprises Times Square and Reaches Billions More
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...
Microsoft Reaches Off-site Viewers via Live TV Show
For the June 2009 E3 Media Briefing in Los Angeles, which revealed Project Natal, Xbox 360’s new “controller-free” technology, along with the Beatles Rock Band title to consumers and the press, Microsoft leveraged live television broadcast on G4 TV, a television station that specializes in tech and video game programs and covers E3 every year....
GE Healthcare Brings On-site Show Floor to Life Online
More and more, companies are adapting a live + virtual hybrid model for events, which allows them to expand their reach to people online who can’t make it to the live event. GE Healthcare successfully entered the space with rsna.gehealthcare.com, to complement its physical presence at the RSNA 2009 annual convention in Chicago. The virtual...
Cisco Aces Virtual Forum with Gamification Component
Cisco’s 2009 global sales event was a virtual conference called the Global Sales Experience, or GSX. The innovative use of gaming as part of the design strategy deployed throughout the event, however, might cause some to call it the Gaming Sales Experience. While virtual events are nothing new for tech-driven Cisco, the challenge of addressing...