Event Technology: Live streaming
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B-to-C EventsKimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs
Palm Springs, CA, has no shortage of luxury resorts boasting spectacular views, perfectly-manicured grounds, lavish spas and a lively dining scene. So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. […]
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Warner Bros. Builds Buzz for ‘It Chapter 2’ with an Immersive Pop-up Carnival
It’s not often that an event described as “nightmarish” would be deemed a success, but in the case of Warner Bros. and its pop-up carnival in Los Angeles promoting “It Chapter 2,” fear was the final destination. Designed to reignite some of the momentum that may have eroded in the break between the original “It” […]
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Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub and viewing guide. For the live event, which 3,000 attendees tuned in to, the brand broke up the mundane livestream routine by employing dynamic overlay […]
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Cisco Reimagines Virtual Events with Bite-sized Content and Clever Contests
In 11 weeks, Cisco pivoted its 31st annual Cisco Live into a binge-worthy broadcast experience that offered bite-sized content, live hosting and interactive social activities all “served up” on a custom-built platform. The content (cut from 1,000 sessions to 700 new sessions) was split over four distinct broadcast “channels” with two live hosts per channel. […]
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Funimation’s Virtual Fan Con Offers Panels, Meetups and an Esports Battle
Anime brand Funimation participates in more than a dozen conventions each year. But in response to the pandemic, the brand launched a virtual con with panels, workshops, cosplay meetups, screenings, a live trivia game show, and an esports competition. A highlight we loved: The VShouts attendees could purchase—authentic autographs and a personalized video from the […]