Live streaming Archives - Page 20 of 31 - Event Marketer
EMC Attendees Snap Giant 3D Face Mask Projection Selfies
The concept of Big Data is not an easy one to wrap one’s brain around. It’s broad. It’s complex. And it’s an evolving concept that changes from one day to the next. So to help attendees at its annual EMC World 2015 conference last May in Las Vegas understand the new demands on businesses in...
Target Pop-Ups on Campuses with Personalized Interactions
To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner...
OnePlus Hosts an Invite-Driven Activation in Times Square
Two-year-old China-based smartphone manufacturer OnePlus boasts a global cult following despite having no brick-and-mortar shops and an invitation-only sales model. For the launch of the new model, OnePlus 2, the brand leveraged the buzz-building intrigue of its business model with a pop-up experience in the middle of New York City’s Times Square. Inside the white...
Red Bull Gives an Action Sports Star Wings
Was that a bird, a plane or Superman flying through the air last New Year’s Eve in Santa Monica, CA? Not quite. It was action sports star Travis Pastrana at the wheel of a rally car trying for the world record for the longest distance jump, the latest installment in Red Bull’s New Year, No...