Live streaming Archives - Page 12 of 31 - Event Marketer
Samsung’s Tech Ecosystem Entices Golf Fans
Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...
Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet
Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights (literally) when a group of 25 fans were surprised with a world-class meal prepared by celebrity chef Matt O’Neil...
Activision Uses RFID To Declare War on Static Gaming
Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...
HPE App Helps Attendees ‘Discover’ Relevant Content
If you’re going to name a flagship event “Discover,” you need enough content, networking and sponsorships to live up to the name—and an easy way to navigate it. Hewlett Packard Enterprise (HPE) provided both at its semiannual open forum business conference thanks to a mobile event app and a record-setting 1,500 proximity beacons spread across...