Event Technology: Live streaming

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park […]

Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team […]

Since its inception in 2012, re:Invent has grown more than 500 percent in size, leaping more than 60 percent in attendance from 2015 to 2016 alone. Maintaining that rate of growth without sacrificing results for customers requires sustainable scaling, which means adding value while executing flawlessly for more attendees, sponsors, exhibitors, breakouts, VIP events, entertainment, […]

The Pokémon World Championships is the pinnacle of competitive Pokémon play, and this year’s tournament delivered the pinnacle in results as well. A record-setting 5,000 players from 35 countries competed, the event was streamed on eight separate live broadcasts and more than two million unique viewers accounted for the largest reach of any Pokémon championship […]

How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the […]