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Activision’s Epic Call of Duty Event Elevates Esports

By Kait Shea
Tuesday, August 8, 2017
DB_Ex 2017_Single Mkt Consumer_EX_Activision 2

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted…

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