Live streaming Archives - Page 11 of 31 - Event Marketer
Nissan Launch Features Immersive ‘Star Wars’ Sequence
It’s pretty much every brand’s dream to collaborate with an iconic film franchise that spans the generations. So when Nissan teamed up with Lucas Films at the Los Angeles Auto Show for the international launch of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicle, the brand knew it had to do something epic....
GoPro Gives Media Hands-on Access to its New Toys
For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the...
CNN Fuels Political Participation With a Mobile Tour
Amid the political whirlwind that was the 2016 presidential election, CNN aimed to get more Americans involved by making the process more social. To give more voters a chance to have their voice heard, the network teamed up with Facebook to launch a mobile political tour built for social media-fueled content creation aboard a converted...
Bud Light Sponsorship Targets Hispanic Soccer Fans
Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity to kick it with Hispanic beer drinkers. The brand’s Barra Centenario experience was a chance to position itself as the beer of choice...