Gamification Archives - Page 6 of 47 - Event Marketer
Google’s Laundromat Pop-up Lets Gamers ‘Play to Pay’
Smart marketers know how to align what they’re selling with what consumers are needing—in exactly the right moment. Case in point: Google Play’s pop-up experience in Manhattan’s East Village, an activation that expertly transformed one of the most utterly mundane yet essential settings imaginable—a laundromat—into a play space designed just for millennials looking to kill...
IKEA Touts its Culinary Chops with a Pop-up Cafe
IKEA is known for its massive warehouse stores and assemble-yourself furniture. But its food? Not so much. So, after launching its successful pop-up experience “It Starts With the Food” the year prior, the brand sought to further solidify IKEA as a player in the food space—but in its own IKEA way, with the IKEA Play...
AWS Adds Consumer-Centric Touchpoints to re:Invent
Amazon Web Services’ re:Invent conference has grown 700 percent since its 2012 debut. And with 2017’s event attracting more than 42,000 attendees—a 40 percent increase from the year prior—the challenge was to sustain that growth and scale without compromising the attendee experience. So, AWS effectively took over the Las Vegas strip by expanding to seven...
Arby’s Goes Viral with a Social #MeatSweats Campaign
The best viral campaigns don’t shy away from a little feather ruffling, so when Arby’s set out to inform carnivores across the country that it serves up more mouthwatering meats than just its signature roast beef, it turned to a “Oh no, they didn’t” moment with the #MeatSweats campaign. The year-end earned media stunt involved...