B-to-B social media Archives - Page 14 of 17 - Event Marketer
Cisco Live Command Center Showcases Social Chatter
Talk about mammoth! Cisco Live, Cisco’s flagship event, which in 2013 in Orlando drew 20,000 in-person registrants and more than 135,000 virtual views, is just that. But, with so many attendees, real or otherwise, the challenge is how to monitor and respond to the high volume of comments Cisco receives in order to deliver a...
VMware Puts Content First and Scores a Virtual Win
VMware wanted to showcase its newest solutions to sales engineers, executives and marketers, so the virtualization and cloud infrastructure builder created a virtual platform that put its visitors’ needs on the top of the list. VMware’s Cloud Infrastructure Partner Launch combined on-demand media in multiple languages to give its partners the flexibility to watch the...
Microsoft Deploys a Hub of Connectivity for Partners
To match the fresh excitement being generated in its redesigned Worldwide Partner Conference (WPC) footprint, Microsoft unleashed three technology upgrades created with the attendee in mind: a custom social event platform called Connect, a complementary mobile app and an enhanced social media effort. Connect enabled attendees to schedule meetings with other partners, identify on interactive...
Google Think Series Offers Customized Experiences
Is it possible to deliver a personalized event experience to each and every one of your attendees? For its 2014 Think Event series, Google did just that with a customized event experience that amplified on-stage programming and entertained clients in a uniquely Google way. Using a series of custom-built experiential solutions, every attendee was taken...