B-to-B social media Archives - Page 13 of 17 - Event Marketer
NFC Credentials Fuel Event Explorations for IBM
Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among...
Google Think Series App Offers ‘Snackable’ Content
Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom...
FMC’s Multi-Touch Mural Showcases its Offerings
Offshore drilling rigs aren’t easy to transport to the trade show floor. So technology became the star of oil and gas equipment technology company FMC’s trade show booth, which this year offered a multi-faceted campaign fueled by digital content. With a goal of driving traffic to the booth and engaging reps with potential customers, the...
UBM Tech Unveils a Social Storytelling Strategy
Interop Las Vegas, a business technology event produced by UBM Tech, leveraged an integrated social media campaign to increase engagement, educate the audience and drive registrations. Interop already enjoyed an established online community but used a social media calendar to provide content to share months prior to the event across all of its busy channels...