2016 Archives - Page 22 of 26 - Event Marketer
Air Miles Wins Over Consumers with a Smile Booth
When is the last time you were rewarded with a smile? Through loyalty program Air Miles’ Smile Booth program, smile-sensing technology helped win the hearts of consumers in Canada who are bombarded, and jaded, by loyalty programs. On top of that, the Smile Booth gave partnering retailers and brands who hosted the booths something to...
Mrs. Myer’s Clean Day Scrubs up an In-Store Strategy
In-store displays often involve just that—displays. There’s a brand ambassador, a taste here or a spritz there, and consumers are told what aisle to find the product in. When Mrs. Meyer’s Clean Day set out to boost sales in Whole Foods’ Chicago market, it created an experience that would highlight the brand’s best features—the smells—and...
Target’s In-Store Shopping Events Draw Millennials
It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated...
Intel’s LED-Powered ‘Forest’ Lights up CES
The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...