2016 Archives - Page 26 of 26 - Event Marketer
Pepsi’s Pop Open Music Program Targets Millennials
What if the simple act of popping open a can of Pepsi could score you free tickets to the summer’s hottest concert events? This was the premise for Pepsi’s Pop Open Music program, an integrated effort that encouraged millennials (and the young at heart) to download a Pepsi Pass app and then enter codes from...
Ford Trades Test Drives for School Donations
They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...
Citi’s Philanthropic Sponsorship Includes VIP Access
How do you make a feel-good experience feel even better? Ask Citi, which leveraged its presenting sponsorship of the No Kid Hungry dinner event program to give its cardmembers a VIP experience within an experience that was all about giving back. From exclusive pre-sale offers to skipping the line to carte blanche access to free...