2016 Archives - Page 23 of 26 - Event Marketer
Audi Activates a Multisensory ‘Experience Walk’
Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...
Hulu Recreates the Iconic ‘Seinfeld’ Apartment
It’s been 15 years since “Seinfeld” ended its nine-year run, so when Hulu earned the rights to stream the TV cult classic it wanted to swiftly transport fans back into the heart of the series: Jerry’s apartment. The Seinfeld Apartment, a re-creation of the iconic domicile, was all about attendee-led storytelling with items they could...
HGTV Invites Country Music Fans into its ‘Home
The CMA Festival in Nashville is a massive event that draws 80,000 country music fans for a star-studded concert, activations and other fan experiences. HGTV set out to give its country music-loving viewers something more intimate with its HGTV Lodge, an activation designed to connect fans with their favorite artists in a sleek but rustic...
GE’s BBQ Research Center Simplifies Brand Initiatives
Industrial Internet. Neuroscience. Super Materials. They’re among initiatives GE is undertaking at its Global Research Facilities to improve machinery, health care and products. How do you explain such important but complex topics in a more “digestible” manner to tech influencers and media at SXSW? With Texas BBQ, baby. GE’s BBQ Research Center mixed good eats,...