2016 Archives - Page 21 of 26 - Event Marketer
Reese’s Engages Hispanics on the Spin Your Beat Tour
The Hispanic market is a powerful one, and Hershey’s in 2015 needed to solve a unique problem within it: Peanut butter. Since most Hispanic households don’t consider peanut butter a staple, the flavor combination of chocolate and peanut butter in its Reese’s cups was “uncharted territory.” So Hershey’s combined sampling the candy with a known...
Kia Event Series Recognizes Community Game Changers
African-Americans over-index on the ownership of Kia vehicles, but Kia is outranked by a number of auto brands in sales to African-Americans. To increase engagement among this growing demo, and drive consideration, trial and loyalty, Kia created the Inspirationally Crafted event series in New York City and Los Angeles, evenings of gourmet food, drink and...
Brewmasters Drive Budweiser’s Summer Festival Tour
To emphasize among foodie millennials obsessed with craft beer that Budweiser is made with just as much passion and care, or,“Brewed the Hard Way,” as the tagline states, the brand turned to something equally simple and satisfying: burgers. The Bud & Burgers Tour hit the summer’s hottest music and food festivals in 2015, and paired...
LinkedIn Sharpens Member Profiles Via Mobile Tour
Professional headshots are out of reach for many social media users, compelling some to post their most recent vacation selfie instead. (Yes, we can still see that shot of tequila, Frank.) With this issue in mind along with data showing profiles with a photo receive an average of 14 times more views than those without,...