Technology
Comcast Business Launches a New Pavilion Experience for the PGA Tour
In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over frill. To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. While most golf tournaments are...
Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in...
How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship
It wasn’t too long ago that shopping and payments service provider Klarna burst onto the gaming scene on a mission to leverage customized experiences to engage consumers around a major passion point. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere. From Feb. 18-20 at Cleveland Public Square, Klarna officially...
From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech
A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report. Indeed, from NFTs to holograms to everyone’s favorite buzzword, the metaverse, new technologies are coming in hot, and...