Gallery
AOL’s Programmatic Upfront During Advertising Week
Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. This September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 c-suite clients at an invite-only event on Advertising Week’s opening night. Hosted...
EM All Access: The Do’s and Don’ts of Viral Video
In this episode, Event Futurist Joe English chats with the authors of “The Viral Video Manifesto,” Fritz Grobe and Stephen Voltz, about what makes a video go viral, and what doesn’t. You might know Grobe and Voltz as the Extreme Diet Coke and Mentos guys, the crazy duo that dropped 500 freshmakers into 200 liters...
EM All Access: Intel Extreme Masters
Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In...
New Video Series: EM All Access with Joe English
Introducing a new video series featuring behind-the-scenes interviews with the industry’s most innovative event marketers, hosted by Joe English, Event Futurist. Check it out and then check back soon for more… All Access.