August 3, 2017

Finding the Perfect Fit: Staffing Comic-Con San Diego

For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of the biggest cosplay events of the year.

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August 2, 2017

EM Buzz 8.3.17

Your Bi-Weekly Feed of All Things Experiential 08.03.17 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Launch Campaign Reveals Hilton's 'Tru' Colors  Tru by Hilton's yearlong launch...

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August 1, 2017

EM Buzz_080317

Your Bi-Weekly Feed of All Things Experiential 08.03.17 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication                

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August 1, 2017

Inside Six Brand-Artist Collaborations That Rocked the Industry

Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion point like music, whether they’re sponsoring tours or activating one-off experiences, that give fans unparalleled access to their favorite acts. The partnerships themselves vary in strategy as brands leverage fresh tactics in an effort to intertwine their messaging with that...

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