Launch Campaign Reveals Hilton's 'Tru' Colors 
Tru by Hilton's yearlong launch campaign, which culminated in the grand opening of Hilton's 5,000th hotel, leveraged a multi-pronged strategy that included everything from grassroots efforts to whisper campaigns to "disruptive" moments of celebration. Targeting consumers who embody the "millennial mindset," the brand's far-reaching approach earned 1.3 billion impressions. Inside the comprehensive campaign. MORE