Three Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new...
Street Stunts Give New Yorkers a Taste of Alabama
Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...
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Event Careers FeaturedJobs Consumer Show Operations Manager International Sportsmen's Expos – Vancouver, WA Marketing Coordinator Sexual Trauma Services of the Midlands – Columbia, SC Sports Radio Account Executive Capitol Broadcasting Company – Raleigh, NC Art Director – Experiential Marketing Roadwerx, Inc. – Milford, CT Estimator – Experiential Marketing Roadwerx, Inc. – Milford, CT Manager, Data...
The 2017 It List: Recognizing the Top 100 Event Agencies
With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.