Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film
It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling...
Cruise Through the Best Auto Activations of the Year
From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...
DB Event Wire November 2017
The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released Cramer, a full-service brand experience agency, specializing in event and experiential marketing for global B2B brands, has released the fourth annual edition of its Event Technology Landscape… read more How to Humanize the Brand Experience Emerging online and offline communication channels continue...
Vevo Rewards Employees and Clients With a Freak Show-Themed Halloween Event
For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for 600 employees, partners and clients has been one of fall’s hottest tickets for industry insiders in the Greater Los Angeles Area. And with a queue of 100-plus costumed brand and agency partners lining up before the doors to this year’s...