Experiential Marketing Month On Demand: Measuring Sponsorship Activations
In this candid conversation, event strategists from the Experiential Marketing Measurement coalition offer practical tools and real-world strategies designed to help level up sponsorship investments.
Watch On Demand: Rethinking Sponsorship Sales
Learn how to apply a more holistic approach to your sponsorship program and explore ways to create broader revenue-generating sponsorship offers.
B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.
EM B-to-Beat: 10/29/2025
10.29.25 Ever the trailblazer, Salesforce took the concept of “agentic enterprise” to new heights at Dreamforce 2025 with a massive experiential installation dubbed Agentforce City. Attendees could explore 17 brand storefronts spanning seven industries to discover how companies like PepsiCo and Volkswagen are using AI agents to solve real business problems. It seems Main Street...