Key Takeaways From the mdg Event Industry Trend Report
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”
Expert Insights on How to Fortify Your Event Performance Recap
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical.
Five Ways to Elevate the Way You Measure Engagement at Your Events
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers.
Dream Team Tips: Designing Trackable Pipeline, Avoiding ‘Broad-stroke’ Strategies
Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b event leaders this year, that question no longer leads to an event after the event—because they’ve already engineered the answers in. From trackable, curated meetings that...