Taste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the sights, sounds and smells of the holiday season. New this year is a 4D storytelling engagement that immerses guests in a gingerbread...
Brass Knuckles Takes the Cake for Best Booth and Experience at the High Times Harvest Cup
The last four years have seen explosive growth in events catered to the growing cannabis industry. The yearly High Times Harvest cup has become a staple event for the biggest brands in cannabis. This proto-industry has begun to take notes from their mature industry counterparts when it comes to event and experience marketing. The High...
Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC
Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...
Six Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character.