Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar Greek yogurt business, Chobani this year hit its highest market share in the nine-year history of the company, broke three production records, will end 2017 with double-digit sales increases and is growing...
EM Buzz 12.7.17
Your Bi-Weekly Feed of All Things Experiential 12.07.17 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication McDonald's Serves Millennials a Taste of the Past In an effort...
Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers...Event Safety & Security Update
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