EM Sizzle Newsletter – 5/9/2025
05.09.25 Promo for Warner Bros. Pictures’ upcoming “F1” movie reached a fever pitch when the star of the film, Damson Idris, arrived at Monday night’s Met Gala in a Tommy Hilfiger-branded race car and then walked the carpet in a bedazzled racing helmet and race suit—before ripping it open to reveal a three-piece red suit underneath. Showstopping. 📷...
Ford Performance’s High-octane Season Launch Brings Stakeholders to the Speedway
There’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof.
17 Candid Insights on Scaling Events Internationally in an Era of Economic Uncertainty
If you’re looking for a pop song to sum up the state of the event industry when it comes to globalization, there are a few solid choices. “It’s the End of the World as We Know It (and I Feel Fine),” by R.E.M. sums up the perpetual state of change event leaders operate in. “Everybody...
B-to-B Dream Team 2025: Meet Pedro Chira
How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space