State of the Art: Five Brands Leveraging Digital Art Experiences to Engage Fans
The world of art, like everything else, has gone high-tech. From digital art walls and virtual reality paintbrushes to 360-degree overhead domes and live painting software, there is a wide spectrum of ways to connect with your inner Van Gogh.
35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman
Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing. In this extended version of our chat with him for this special report, Silverman discusses the future of experiential marketing, ROI and what inspires him about...
35 Under 35 Bonus Content: Extended Q&A with Marriott’s Diana Pavlov
Pavlov shares her thoughts on what’s working in today’s experiential marketing landscape—and what’s on its way out Among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing, is Diana Pavlov, senior director-global entertainment marketing at Marriott International. In this extended version of our...
US Open of Surfing Festival Engages Consumers With Pro Athletes, Boomerangs and Athletic Contests
At the Vans US Open of Surfing this year, from July 28-August 5 at Huntington Beach, CA, more than twenty brands activated for a chill, family-friendly crowd of surf, skate and BMX fans. Title sponsor Vans dialed up the creative component with tote bag coloring, local artwork and group jam sessions. And as for the...