Talking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s...
EM Exhibit Strategies: January 2026
That's a wrap on CES, but we're still rolling with exclusive insights. This special-edition Exhibit Strategies features strategy chats, design tours and curious show-floor finds (FYI: attendees will sprint, at full speed, for robots), all curated by our editors who combed the official venues and beyond just for you. All the coverage is housed within...EM Sizzle Newsletter – 1/16/2026
01.16.26 The 2026 Formula 1 season officially kicks off in March with the Australian Grand Prix, but teams are already building hype with car reveal events in the U.S. Last night, the Red Bull Racing and Racing Bulls teams took over Michigan Central Station in Detroit, home of their new partner Ford, for their season launches....
Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win
If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.