| The 2026 Formula 1 season officially kicks off in March with the Australian Grand Prix, but teams are already building hype with car reveal events in the U.S. Last night, the Red Bull Racing and Racing Bulls teams took over Michigan Central Station in Detroit, home of their new partner Ford, for their season launches. Projections on the building celebrated the new cars, and the Red Bull engine was unveiled with AR on stage. |
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| Ride-or-die fans of Netflix’s smash hit “Stranger Things” gathered in L.A. for One Last Ride, a series-themed, four-mile bike and pedestrian experience that featured live music, trivia, exclusive merch drops, bike customization, cosplay, a fan hub, flash mobs and a scavenger hunt… Read more. |
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“Our technologies are transformational, and entertainment at its best moves people emotionally. That’s why our approach is always, ‘Show. Don’t tell.’”
–Yvonne Marquez, Global Head of Experiential Marketing, Dolby |
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| Ex Awards Now Open: Enter your events, trade show booths, integrated live campaigns and more into the Ex Awards, celebrating the best in brand experience. New for 2026, alongside our winners, we’ll also be recognizing select campaigns with Honorable Mentions. Submit your entry. |
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