Five Ways Webflow Reimagined its User Conference in the Service of ‘Play’
When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank...
EM Sizzle Newsletter – 10/10/2025
10.10.25 For the opening of Baggu’s new San Francisco store, the bag brand gave away free Bay Area Rapid Transit-branded hats and water bottles. However, BART didn’t actually know the “collab” was happening. BART’s social media team went down to the event and broke the news to fans waiting in line, and Baggu later apologized for the...
Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas
A farmer's market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.
The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans
This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun Dun Diner and “The Life of a Showgirl”-themed shenanigans.