February 24, 2020

Research Shows Men and Women Navigate B-to-B Exhibitions Differently

Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a b-to-b survey from the Center for Exhibition Industry Research (CEIR) “Gender Differences and Similarities.” The report, which polled b-to-b show organizers from a variety of industry sectors, offers a key takeaway: Whereas more women attend events...

read more

February 19, 2020

EM Buzz – 2/20/2020

Your Bi-Weekly Feed of All Things Experiential 02.20.20 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Alex Chung 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication BudX Hotel: The King of Beers Takes a Royal Leap  Transporting...

read more

February 17, 2020

How the BudX Hotel Experience Delivered 1 Billion Impressions

Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2026 Access Intelligence, LLC – All Rights Reserved. |